LIXINDU JAPAN

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Our every product will be planted with saplings contributing to the prevention with desertification.

Lixindu Japan's social contribution

We face the herdsmen who produce cashmere, and there are also those who love cashmere. To protect the natural environment and maintain the continuity of the best quality cashmere is Lixindu Japan's wishes.

GREEN BELT PROJECT

Now, desertification is progressing at a rate of 114 m2 (60,000 ㎢ per year) per minute on earth.

Tongli Desert

In search of the ideal cashmere

It's a 3-hour flight from Beijing, and 4-hours by car from Yinchuan, Ningxia Hui Autonomous Region. We finally reached Alxa Left Banner. And there we met Alashan cashmere, the legendary gem cashmere of the world. which is called the world's most advanced cashmere.
Lixindu Japan Co.,Ltd. Has been registered as a trademark since 2010 to make 100% of Alashan cashmere products.It's a 3-hour flight from Beijing, and 4-hours by car from Yinchuan, Ningxia Hui Autonomous Region. We finally reached Alxa Left Banner. And there we met Alashan cashmere, the legendary gem cashmere of the world. which is called the world's most advanced cashmere.
Lixindu Japan Co.,Ltd. Has been registered as a trademark since 2010 to make 100% of Alashan cashmere products.

What is the GREEN BRLT PROJECT?

There is a saying that one of the causes of desertification is grazing goats. We joined the orld desert green belt Association. We feel very sad. To stop the desert from expanding, there is a volunteer tree planting team around the Alxa Tengger Desert. They dig wells to raise seedlings and plant trees, and regularly inject precious water into the seedlings. The workload and difficulty are daunting. We decided to donate it to this volunteer group in the hope that the seedlings can grow rapidly. We have created a donation project, that is, the plan to pay for one cashmere coat and one tree seedling, to donate 100% Alashan cashmere products. We hope that many cashmere lovers can participate in this project together.

●NPO corporation "Sekai no sabaku wo midori de tutumu kai" http://tutumukai.main.jp/

The Impact of Desertification

The occurrence of climate fluctuations, droughts, dust and yellow sand is a major problem that threatens the health of the people of the world. Half of the world's poor are living in desertified, soil exhausted areas. Chronic undernutrition, poverty, fear of disease and death are often present, and by 2050, it is estimated that 150 million people will become environment refugees and become international problems. "GREEN BELT PROJECT"will help solve this problem.

GREEN BELT PROJECT Tree Planting Activity Area

We are planting trees around the Tengger Desert. At the current tree planting speed, it will take hundreds of years to complete. With the support of everyong (about 800 km per week in the Tengger Desert), we hope to expand the tree planting area as soon as possible.

  • Tree Planting Schedule (Director, Wu)

  • Grow from seeds

  • 1Planting trees one by one

  • In the middle of growth

  • After planting trees

NAHIYA FUND

"Nahiya" is Mongolian, which means "seedlings" and "children". On earth, grasslands and forests are disappearing due to the expansion of desertification and deforestation. It directly affected the local natural environment, worsened the regional economy, and resulted in poverty and lack of access to education. It is through planting trees that Nahiya Fund can protect the ecology of these areas, and at the same time, it can revitalize the local economy and education. By planting trees, the environment can be regenerated, and the tourism industry and the sales of local products can be promoted. Nahiya is carrying out the activities of "planting trees and educating people". Lixindu Japan agrees to support the activities of the Nahiya Fundation" and is promoting the social contribution activity of "planting one seedling in Inner Mongolia for every original product produced".

●Nahiya Fund Secretariat https://www.facebook.com/nahiyafund/

  • Nahiya Forest (2010)

    Nahiya Forest (2010)

  • Nahiya Forest (2014)

    Nahiya Forest (2014)

  • Planting poplars (2011)

    Planting poplars (2011)

  • Poplar after planting (2010)

    Poplar after planting (2010)

  • Planting of pine trees (2012)

    Planting of pine trees (2012)

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